The Rockfish Litter Free Sea pilot project in Brixham will enable employees, customers, partners, and the wider local community to get involved clearing plastic pollution from the harbour to enhance its natural beauty and improve marine habitats.
Brixham is the spiritual home of Rockfish and the biggest fishing port in England. Rockfish believes that businesses have a purpose beyond profit. Beyond restaurants and seafood Rockfish wants to connect its people to a wider good, a mission to make small differences in the areas the business operates in and set the tone of how a small business can be a progressive one and that every small action can make a difference to the world we live in and the people around us.
The heart of Rockfish is built on sustainable seafood and they want their customers to feel positive about harvesting the marine environment whilst caring for it – this project is one way of demonstrating their commitment to supporting this.
Like most coastal locations, Brixham is afflicted with plastic pollution which particularly accumulates in the seawall. This project aims to practically clean up plastic pollution, while simultaneously raising community awareness of the problem, causes, encourage engagement, and support new ways to prevent future plastic pollution.
In early 2021, Rockfish, Till the Coast Is Clear, and the DEF will collaborate to trial exciting, new, experimental initiatives to capture and clean up the plastic pollution that collects in Brixham harbour – devising a learning experience that will inform future Litter Free Sea projects in other Rockfish coastal locations, to be rolled out later in the year.