About Us
OUR VISION
At least 30% of Devon ‘for nature’ by 2030.
Given the scale of the climate and nature emergencies, our ambition is to protect and restore at least 30% of Devon’s land and water by 2030.
We will implement the vision by supporting grassroots projects that regenerate nature, especially those that can be replicated and scaled across the county.
#ForNature
Our people
A Steering Committee (SC), comprising of founding and actively involved donors, directs the strategy. They analyse and approve grants and use their personal networks to broaden the base of supporters. The SC members have a wide array of backgrounds and interests, but all share a passion for protecting Devon’s outstanding natural beauty.
Our local team consists of one person as the local Executive Director in charge of day-to-day management and coordination work on the ground, assisted by advisors and the SC.
LOCAL TEAM
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AMANDA KEETLEY
Executive Director
Amanda is the local executive director for the DEF. An environmentalist and marketing expert, she has campaigned to reduce plastic pollution locally and globally since 2015 and wrote a book ‘Plastic Game Changer’ in 2019 to help people reduce plastic waste in their organisations.
She believes now is the time to go beyond ‘minimising negative impact’ to also incorporate the more ambitious and inspiring goal of ‘maximising positive impact’ by supporting grassroots projects that protect, restore, and regenerate nature to repair the damage we’ve caused.
She lives in Kingsbridge, South Devon with her husband and teenage sons, and loves taking time to appreciate nature on woodland and coastal walks, and whilst kayaking, snorkelling, and swimming in the sea.
How we work
Channelling funds from businesses and philanthropists to grassroots nature regeneration projects.
Helping donors achieve net zero emissions by coupling their carbon reductions with our nature regeneration projects.
Tapping into our network of experts to ensure we support the projects offering the largest returns for nature.
Seeking to build local coalitions that catalyse systemic change.
Filling a gap by being agile, unbureaucratic, and ‘getting stuff done’.
Providing projects with vital funds to scale their impact.
Attracting new sources of environmental funding by showcasing what can be achieved by nature regeneration.
Pooling funds and creating leverage for each donor to share in the successes generated by total DEF funds raised.
We strongly believe that supporting local environmental groups can make a positive impact and bring about long-lasting change.